Wendt Corp. to form European entity, Wendt Corp. GmbH

Wendt Corp., a shredding and separation recycling solutions company based in Buffalo, New York, has announced the formation of Wendt Corp. GmbH, which will be based in Hamm, Germany. The company says the formation represents a continued growth strategy to expand its international presence and better serve customers globally.   

According to a news release from Wendt, the development of Wendt Corp. GmbH establishes an operational footprint and simpler customer access to Wendt’s products in the European market. The company says it has seen an influx in overseas market demand in the past few years, especially with its shredder technology. Wendt will leverage the complementary resources of various European partners. This includes long-standing partnerships with recycling solution providers like France-based MTB and Spain-based Moros to support manufacturing in central Europe.   

The company says the exclusive partnerships will aid in accelerating the delivery of its scrap processing plants throughout Europe and Asia. It will also provide sales, service and support directly from Europe.  

The announcement of the formation of Wendt Corp. GmbH comes after the company released international expansion plans. Ethan Willard was promoted to global director of business development. Willard will be leading a team of business development managers. He will provide strategic leadership and structure and oversee our entry into new markets. 

The company also hired industry veteran Dennis Law in July. Based in Germany, Law’s efforts will focus on direct sales in the area, customer engagement and after sales, service and support. He will also be responsible for coordinating Wendt’s partners for projects and international sales and strategic agreements. 

“As we can proudly call ourselves the market leader in North America, Wendt Corp. now shows our commitment to support global market demands for our shredder technology,” Law says. “Our in-house manufacturing capabilities and long-term partnerships position Wendt to offer our full portfolio of customized solutions, premium quality products, competitive pricing and 24/7 support to the European market.”  

In 2019, Wendt outlined a strategic plan that more closely aligned with the company’s priorities for future growth. The company says these transformation initiatives have aided the company to enterprise growth and established a global framework to serve customers worldwide. During that time, Wendt restructured its sales organization by adding regional sales representatives while expanding its project management and engineering teams and doubling staff on the service team.  

The company also invested in global supply chain capabilities to meet the customer's needs. Wendt says it established partnerships with specialized companies, strengthening its ability to deliver more products on time and with better quality.   

“We have taken a conservative approach to our growth strategy but have continued to position ourselves for future growth as a global enterprise,” says Tom Wendt, president of Wendt Corp. “The organic growth we have experienced over the last 10 years and the strategic initiatives we’ve established have paved the way to the formation of Wendt GmbH. Our streamlined processes, growing strategic partnerships, investments in best-in-class technology and our European manufacturing capabilities all contribute to the strong foundation that will make us successful as we enter new global markets.”